CSR for Impact – Hard, Soft and Strategic Communications

MICA Certificate Programme

MICA has designed this Management Development Programme exclusively for the participants of MICA-SkillSir programme. Certificate of participation will be given to participants on successful completion of programme


Corporate Social Responsibility (CSR), is a mandate by the Government of India (GoI) and most large and medium enterprises in India are within the mandate and so with most companies within its ambit a study and understanding of what makes CSR, it is it communicated and ways in which organizations measure a non-financial activity like CSR.

Objectives And Learning Outcomes

The current course aims to help students make meaning of CSR from an ideological, organizational and its philosophical rooting. The course will deal with the Indianness and nonIndian-ness of the CSR and how this concept translates into a business activity both as a ‘soft’ communication power and a ‘hard’ number equivalent. The students will be able understand CSR as a business function and how it is employed by organizations as a competitive tool through implementation and communication. Apart from implementing and communicating CSR, students will also learn the ways CSR is measured.

Faculty Expert

Prof. Ruchi Tewari

Associate Professor - Communication - MICA

• Prof. Ruchi Tewari, holds a PhD in communication management and has over 2 decades of academic experience and 800+ hours of training experience across various sectors like Infrastructure; shipping; and IT. Prof. Tewari’s area of academic and research interest is ‘Communication’ and so her publications and consulting experience explores the role of communication as a strategic business tool. She has presented papers in over 25 international conferences, published in most reputed international journals and has been selected as a fellow by the ESRC – UK; ICSSR – India and Bentley University, USA. Critical thinking and Logical writing forms the foundation of communication which is an area of expertise of Dr Tewari. She is currently employed with MICA as an associate professor and handles courses like strategic communication and CSR communication.

Faculty Expert

Ms. Sushma Oza

Advisor - Centre for Development Management and Communication - MICA

• Sushama Oza just retired on December 31, 2019 as a Director, Strategy & Sustainability at Adani Foundation, Ahmedabad. She was also the CEO of Adani Foundation from May 2007 to October 2014 and has been playing pivotal role in shaping the CSR for Adani conglomerate for more than thirteen years. She has represented the organization at many national and international fora. Ms. Oza has over 37 years of experience in the development field, out of which 21 years have been as head of the organization in India and USA. She has strategized and spearheaded projects in sectors of education, primary health care, sustainable livelihood development and rural sports. She has led several capacity building programs all over India in the field of CSR. Before retirement she was spearheading two centre of excellence projects Swachhagraha and SuPoshan which were being implemented nationwide. She continues to support Sustainability efforts and reporting as part of Sustainability leadership committees and as advisor for Adani Group of companies.

Faculty Expert

Prof. Taral Pathak

Assistant Professor - Business Management - MICA

• An Associate Chartered Accountant (ACA) with a Phd in ‘Asset Bubble identification and its impact on Monetary Policy’, Prof. Taral Pathak’s strength lies in finding application and implications of finance across all domains especially seemingly nonmainstream areas like “heritage and art’, ‘energy’ and ‘social sector’. He’s taught, researched and published in these domains along with conducting workshops on ‘impact investment’ by IPCA; Portugal and invited talk on ‘CSR measurement’ by CII Kolkatta. With a 3 years of corporate experience in ‘Risk Management’ and 15 years of academic experience combines theory with practice. Prof. Pathak has presented papers at various reputed national and international conferences and have reviewed papers for a few reputed journals like Journal of Applied Accounting Research and Journal of Environment and Finance.

Faculty Expert

Prof. Abhishek Mahapatra

Vice-President – Communication and CSR, Nissan Motors - MICA

• An integrated communications professional with experience across corporate and agencies. A strong believer of earned and owned channels, driven by passion and the power of storytelling and guided by a metrics oriented frame of mind.

• Currently, based in Gurgaon, leading Communications, Corporate Affairs & Corporate Social Responsibility for Nissan India.

• Abhishek has over 18 years of corporate experience across various sectors like automobile, mobility and PR and Advertising agencies and specializes in Public Relations and Counsel, Issues/Crisis Advocacy and Management, Reputation Management, Marketing Communications, Storytelling, Product Communications, Media and Influencer Engagement, Campaigning and Content, Brand Management, Corporate Affairs and Government Relations, His areas of professional interest are Public Policy, Policy Communications, Corporate Social Responsibility, Brand Communications, Experiential Marketing and Events Management.

  • Online discussions customized for the business segment
  • Lectures delivered through PPTs
  • In-session and pre-session exercises
  • Case Studies
Course Duration

19 hours (1.5 hours per session)

Who Should Attend?
  • Freshers aspiring to work with NGO’s or CSR, working professionals from NGO’s and Corporate CSR
Minimum Eligibility
  • Bachelor’s or Equivalent Degree
Course Material
  • Sessions will be a mix of Online sessions and Assignment Projects
  • Reading materials and other contents will be provided during the course of the programme
  • There will be pre-training requirements and instructors will recommend appropriate workshops/courses
Why SkillSir ?
  • Online and Onsite Modules
  • Live and Interactive Modules
  • Free knowledge sharing recorded sessions/videos by industry experts on Niche Topics
  • Internship and Placement assistance through Task Staffing Solutions Private Limited (One of our Group Company)
  • Used cases, capstone projects & real time data for better practical exposure
  • Dedicated Student Relationship Managers (SRM’s) to assist you in completion of the course
  • Weekend & after hours sessions especially for working professionals
  • Networking with Like Minded Professionals

Program Fee: ₹ 12,500* + GST.

Program Start Date: 10 December, 2020

Download Syllabus

Syllabus designed by the best faculty and industry leaders for upskilling

Explore SkillSir

  • SkillSir offers internally developed training modules
  • SkillSir offers programmes partnering with top educational institutes.

The counsellors/RM’s at SkillSir will check with the interested candidates for initial scrutiny of eligibility against specified eligibility criteria of each module.

The qualifying candidates will then be asked to register themselves at SkillSir website and pay Rs. 1500 + GST / USD 25 towards the application processing fee.

This amount will NOT be refunded to candidates.

Candidates will then be required to take an online Assessment.

The candidates who clear the Assessment will thereafter proceed to complete the enrollment process including the payment process and complete a detailed application form and furnish soft copies of necessary documents.

In case you have any queries about the kind of supporting documents that needs to be uploaded, you may get in touch with our Counsellors/RM who will be able to guide you through the process. You may also reach out to us on : Email: info@skillsir.com; M: +91-9327768445; LL: 079-40205060/33/05/59.

All the information and documentation provided by you at the time of enrolment will be duly verified and if it is determined that the information and/or documentation provided by you is inadequate and/or does not substantiate the entry requirements and prerequisite criteria to the course/module, then your enrolment to the course will be cancelled with immediate effect and the instalment of the module/course fee paid by you to SkillSir at the time of registration, will be refunded to you.

Enrollment Process:

User will see the list of modules/courses on the SkillSir Website (www.skillsir.com)
The module/course content page on the Website will have an Apply Now button, the
participants can click on that button and follow the simple registration process.Assessment Criteria’s would be tested as explained above.

Emails will be triggered to the participants for successful payment and for successfully
completing the enrollment process.

After successful enrolment for the course/module, the participant will be able to access the
module/course on the SkillSir paltform.

In case you need help, please reach out to your Counsellor/RM.  You may also reach out to us
on : Email: info@skillsir.com ; M: +91-9327768445; LL: 079-40205060/33/05/59.

This Payment, Refund and Deferral Policy will come into effect immediately after a user/learner (“you” or “he” or “she” or “it”) acknowledges and agrees to the Policy. This Policy applies to the E-Learning Platform “SkillSir” which is a Training and Up-Skilling platform that offers its services through online as well as onsite/on campus trainings, designed to facilitate the teaching, learning, studying and evaluative process (the “Site” or “Web Site” or “Emails” or “Mobile Application” or “App” or “Us” or “We”) which is vertical/division of Task Initiatives Private Limited, a Company registered under the Companies Act, 1956 having its registered office at 14, 3rd Floor, Zodiac Square, Opp. Gurudwara, S.G. Highway, Bodakdev, Ahmedabad -380054 (Hereinafter referred to as “Company”).

1. Payment Policy 

a. The Company shall provide the users/learners with information of the Fees payable on its E-Learning Platform for each of the module /programme that it announces. The Company at its sole discretion may also provide a detailed schedule of payments for each module/programme on its E-Learning Platform. The users/learners acknowledge and agree that only after full payment of fees having been received by the Company as per schedule during the time of registration/enrollment; the users/learners shall be permitted/allowed to participate in a programme.

b. The users/learners shall register themselves with the E-Learning Platform to access the modules/programmes on SkillSir’s E-learning platform. The Company at its sole discretion may provide a time limit of 15 (Fifteen) days for the completion of payment for the registration of modules/programmes.

c. Once the payment is done, the Company at its sole discretion may either enroll the user/learner in the chosen module/programme or reject the registration of the user/learner. In a scenario wherein, the Company rejects a registration for any reason whatsoever, the complete fees if already paid by the user/learner will be refunded. An enrollment is said to be completed only when the user/learner has been admitted to a chosen module or programme by the Company after having received full and complete payments and other required details from the user/learner.

d. The user/learner agrees that it is the sole responsibility of the learner / user enrolling into a Programme to check the accuracy of, and evaluate the suitability and relevance of, the Programme elected. The user/learner shall note that the enrollment into a Programme is strictly nontransferable.

e. The user/learner shall ensure that they have an internet access and a valid and accepted payment method for making payment for the chosen/elected module/programme.

f. The user/learner acknowledges that the Company does not store any of the credit card information or such other information restricted by the RBI / Government, for processing payment and avails services of payment gateways for the payment towards the services. Therefore, by using a third-party payment provider, the user/learner agrees to abide by the terms of such a payment provider. The user/learner agrees that in case third-party payment provider stores any such information, the Company shall not be responsible for such storage, and it will be solely at the user’s/learner’s discretion to allow the said third party to store such information. Any loss of such information or any loss incurred by the user/learner due to the usage of such information shall be solely a loss incurred by the said user/learner, and the Company is neither liable for any such losses nor responsible to reimburse / make good such losses in any manner whatsoever. The user/learner also agrees to pay the applicable fees for the payments made through the E-Learning Platform.

g. The user/learner acknowledges that failure to pay may result in withdrawal of the user’s/learner’s access to a programme.

h. The user/learner acknowledges that the Company does not support all payment methods, currencies or locations for payment. All applicable taxes are calculated based on the billing information that the user/learner provides at the time of registration / enrollment.

2. Refund Policy

a. A user/learner may cancel the enrollment at any time, nonetheless, no refund shall be made once the payment (in part or whole) for a programme/ module has been made. You shall note that we do not provide refunds for the lack of usage or dissatisfaction. However, requests for refund of fees on account of cancellation of enrollment may be considered by the Company only if such requests are received prior to closure of registration or 15 days before date of course commencement whichever is earlier, by sending an email request to the user’s/learner’s/your relationship manager and/or admissions counselor from SkillSir, with reasons listed. There shall be no refund applicable once the program has started. Further, in all other cases no refund shall be made.

b. In case of cancellations of enrollment or registration or refunds, the Company reserves the right to charge a cancellation/ processing charge up to an amount of Rs 3000/- (Rupees Three thousand).This is applicable even for those users/learners who are unable to complete their payment, and hence could not be enrolled in the batch opted for. However, the user/learner can avail pre-deferral as per the policy defined herein below.

c. Refund will be processed to an eligible user/learner within 30 (thirty) working days from the date of receipt of written request/application from the said user/learner.

3. Deferral Policy

a. In a scenario wherein, a user/learner opts for deferring to another batch of the same programme prior to commencement of the programme, the fees/amount(s) paid shall be considered as an advance payment towards the next batch. However, a process charge of Rs.3000 (Rupees Three thousand) plus taxes shall be applicable. The user/learner shall thereafter be counted as a part of the new batch that he/she has been deferred to and the said user’s/learner’s old/earlier provided login may be disabled.

b. The fee applicable to the deferred user/learner will be as per prevailing fee for the batch that the user/learner has opted to defer to. The user/learner shall be liable to pay the differential programme fees between the two programmes if any.

c. In case a user/learner decides to differ dates before the commencement of a programme post payment the total programme fee, the total programme fee plus taxes (if any) will be considered against the next batch that the user/learner opts for. The user/learner shall have to additionally pay 10% (ten percent) of the total fee as the deferral fee. The deferral request will be approved once the deferral fee is paid.

d. In case a user/learner faces severe issues in dedicating time to the course/programme, upon request, an opportunity may be provided to the user/learner by the Company to defer to an another batch. The said request shall have to be informed within 1 (one) month of the commencement of the programme for which the user/learner is enrolled for. The total programme fee plus taxes, if any, will be considered against the next batch. The user/learner shall have to additionally pay 30% (thirty percent) of the total fee as the deferral fee. The deferral request will be approved once the deferral fee is paid.

4. Cancellation by Company or the associated Institutional partners

The Company & associated institutional partners, reserves the right to cancel any programme at any time owing to reasons like insufficient enrollments, trainer/faculty indisposition or force majeure events. In an event wherein the Company & associated institutional partners cancels a scheduled course/module/programme, the user/learner will receive full fee refund for the same. All refunds will be processed within 30 (thirty) days of receipt of a valid refund request.

For any queries, you can reach out to us at www.skillsir.com and info@skillsir.com


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